David Droga, a young brilliant man of ideas that started off as a writer.
Neil French, a veteran in the crafting of copy and clever headlines.
I admit that I'm no uber craftsman in copy, but I do try my best to make it decent - in terms of contents, message and grammar(of course)
However, my mind and my heart is fully committed to the creation of the big idea; which transcends everything that a copy can offer.
The Vertical Football by John Merrifield transcends copy
Marc Ecko's "remember" ad by Droga5 transcends copy
The Yellow Men from DIGI transcends copy
And that's why I'm following the path of Droga, because copy is just techniques; like a mechanic. And I don't wanna be dat.
Correct me if I'm wrong
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